top of page

What are KPIs?

Key Performance Indicators (KPIs) can be categorized into several different categories depending on the specific aspects of performance they measure. Here are some common categories of KPIs

1

FINANCIAL KPIs

These KPIs focus on the financial performance of a company, such as revenue, profit margins, return on investment (ROI), cash flow, and cost reduction.

2

OPERATIONAL KPIs

Operational KPIs assess the efficiency and effectiveness of operational processes within an organization. They may include metrics related to production output, cycle time, quality, inventory management, and customer satisfaction.

3

CUSTOMER KPIs

These KPIs measure the organization's performance in meeting customer needs and expectations. Examples include customer satisfaction ratings, customer retention rate, Net Promoter Score (NPS), and customer lifetime value (CLV).

4

SALES & MARKETING KPIs

These KPIs evaluate the effectiveness of sales and marketing efforts. They can include metrics such as sales revenue, lead conversion rate, customer acquisition cost (CAC), customer churn rate, and marketing ROI.

5

HUMAN RESOURCES KPIs

HR KPIs assess the performance of the workforce and the effectiveness of HR initiatives. Examples include employee turnover rate, employee engagement score, training and development metrics, and time-to-fill vacancies.

6

QUALITY & PERFORMANCE KPIs

These KPIs focus on measuring and improving product or service quality and overall performance. They may include metrics related to defect rates, error rates, customer complaints, and adherence to service level agreements (SLAs).

7

SUSTAINABILITY KPIs

These KPIs track the environmental, social, and governance (ESG) performance of an organization. They can include metrics related to energy consumption, carbon footprint, waste management, employee diversity, and ethical practices.

8

IT KPIs

These KPIs assess the performance and effectiveness of information technology systems and processes. They may include metrics related to system uptime, response time, IT service desk resolution time, and cybersecurity incident rates.

It's important to note that these categories are not mutually exclusive, and many KPIs can overlap or span across multiple categories, depending on the specific goals and objectives of an organization. The selection of relevant KPIs should align with the organization's strategic priorities and provide meaningful insights into its performance.

bottom of page